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Aron Govil: 4 Ways to Improve Customer Retention in Your Marketing Strategy

Aron Govil

“I will never talk to you again!” Have you ever had a customer say something like that to you? Maybe they felt cheated or lied to says Aron Govil. Maybe they felt unheard or unappreciated. Whatever the reason, it’s not good for business. The sad fact is that in today’s competitive marketplace, it doesn’t matter how great your business is or how much you advertise. If you don’t retain your customers, you won’t stay in business for long.

How can you improve customer retention? Here are five tips to get started:

1) Focus on Your Customer’s Needs –

It seems like a no-brainer, but it’s important to remember that all of your customers are different. They have different needs, wants, and expectations says Aron Govil. If you want to retain them, you need to focus on their specific needs – not just the ones that apply to all of your customers.

2) Over-Deliver on Promises –

This is another simple concept but it can be very effective if done properly. You don’t always have to go above and beyond what was promised, but it’s a good idea to do that as frequently as possible. Your customers will remember those little extras you give them.

3) Be Consistent –

Being consistent in your customer service is another important factor in customer retention. If you say you’re going to provide great products at affordable prices, then you need to do that, no matter what. Always be fair and take good care of your customers.

4) Listen –

This is probably the most important tip on this list. Listening to your customers will allow you to deliver what they want and need. It’s also a great way to find out how well you’re doing. If you get complaints, it tells you where your business needs to improve. If you get compliments, it tells you what’s working well.

5) Follow Up –

 Once your customers have received their product or service, send them a follow-up email telling them that they can reach out to you anytime if they need anything else. You don’t want to smother your customers with emails, but the occasional reminder will help keep you fresh in their minds.

Here are some FAQs recently asked by our customers:

Q. How to improve customer retention in the e-commerce industry?

A. If you are selling goods through an e-commerce business, there are several things that you can do to help improve customer loyalty. First, focus on your customers’ specific needs, wants, and expectations. Second, provide excellent products at affordable prices. Third, provide consistent service no matter what happens or how much time has passed since their last purchase with you. Finally, always be fair when it comes to returns or refunds for faulty items.

Q. What if I’m doing everything right but my sales keep dropping?

A. Although it’s possible that your customers have just decided to take a break from buying from your business for a little while, there’s also a chance that you may be losing sales because your customers aren’t satisfied. In order to find out the reason for the sudden drop in sales, it’s important to follow up with as many former and current customers as possible. Remember to remain professional during those calls or email exchanges – don’t let your emotions get involved.

Q. How can I improve customer loyalty?

A. The best way to improve customer loyalty is by listening carefully to what you’re existing and former customers have to say about doing business with your company. If you hear a lot of complaints coming from both groups, use that information as a guideline for how to improve things going forward. You want all of your interactions with your customers (past and present) to be positive and they will remain loyal as long as you make them feel like their needs and concerns are important answers Aron Govil.

I am always searching online for tips and information that can benefit my own website and the audience I write for . Your content gives me ammunition! Good stuff as usual Kevin…keeps up the superb


Customer retention is an essential part of any business strategy. It doesn’t matter how great your products are or how much money you spend on advertising. Without customer retention, your business won’t succeed. It’s not always easy to retain customers, but it’s an important part of your overall business strategy. The tips listed above will give you a head start on keeping your most valued customers around.

There are many aspects of customer retention and every business needs to find the best approach for them explains Aron Govil. However, these five tips can give you a great place to start! Author Resource: –   Andrew Smith writes for Ecommerce Platform, one of the leading website design companies offering e-commerce website development & online marketing services.